At McDonald’s, making customers happy is what business is all about. They know it takes a lot to make that happen and realise they are a soft target when it comes to global criticism. They claim to work hard to provide every customer with a choice of meals and an experience that exceeds their expectations. But that’s only part the story. When you go through their doors and look beyond the front counter, there’s a company and a system dedicated to earning your trust.
it’s called “good corporate citizenship”
or “social responsibility,” they take
seriously their commitment to conducting
business in a way that respects the world around
them and the issues that matter most to
you. We hope McDonalds have a sense of
humour, where in researching information for our
report on their global environmental strategy, we came across
dozens of sites dedicated to undermining the
company's policies. However, some of the
pictures are amusing and should not be taken
McDonald's might one day serve on the moon
sections focus primarily on the ten largest
markets in the McDonald’s system—Australia,
Brazil, Canada, China, France, Germany, Japan,
Spain, the United Kingdom, and the United
States. The Overview is available in Spanish, as
well as English.
McDrugs happy meal - not to be taken seriously
For further information about corporate responsibility in the U.S., visit the Good Works section on the McDonald’s USA Web site.
McDonald’s has a long record of industry leadership in environmental protection. Working with prominent independent experts, we have initiated a range of measures to conserve natural resources and reduce waste. Our efforts have earned awards and recognition from major environmental organizations. Today, we are expanding our efforts with a new socially responsible food supply initiative while continuing to also focus on major restaurant-level impacts.
Recycling truck McDonald's Switzerland
Commitment. Our diverse environmental
initiatives around the world flow from a global
commitment to environmental leadership,
expressed in a statement of global principles.
In them, we recognize a special responsibility
for conservation, based on our relationship with
millions of customers around the world.
CORPORATE LINKS :
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