RED BULL

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In 1982, Dietrich Mateschitz learned about so-called “tonic drinks”, which enjoyed wide popularity in Asia.  While he was sitting sitting in the bar at the Mandarin Hotel in Hong Kong he got the idea of marketing those particular functional drinks outside Asia.  This was not a new idea, but a variation on the Lucozade theme, another popular energy drink marketed by Smith Kline Beecham.  However, Red Bull included other ingredients to achieve a different flavour.

So it was that in 1984, Mateschitz founded the Red Bull GmbH company. He fine-tuned the product, developed a unique marketing concept and started selling Red Bull Energy Drink on the Austrian market in 1987. Red Bull rapidly gained in popularity, giving people wings right from the start.  In 1992, Red Bull touched down in its first foreign market, in Hungary. Today, Red Bull is energizing over 100 countries around the globe, such that many superstores have copied the idea with their own brand products, which invariably are inferior in one aspect or another.

More than a billion cans of Red Bull are consumed each year. Responsibility for the unparalleled success of the world’s No. 1 energy drink is shared by the company's 1,850 employees, of whom around 200 work at Red Bull Headquarters in Fuschl am See, not far from Salzburg/Austria.

Red Bull is much more than a soft drink. It was made for moments of increased physical and mental stress and improves endurance, alertness, concentration and reaction speed. In short: it vitalizes body and mind. The effectiveness of Red Bull Energy Drink has been proven by a large number of scientific studies and is appreciated by many of the world's top athletes and drivers, opinion-leaders and hard-working people with active lifestyles.

RED BULL F1 RACING TEAM

Red Bull Racing is one of two Formula One teams owned by Austrian beverage company Red Bull. (The other is Scuderia Toro Rosso). The team is managed by Christian Horner, boss of the Arden International GP2 Series team. The team is now competing with an Austrian license having previously competed under the British flag.

Origins

Jaguar Racing was put up for sale in September 2004 when Ford decided "it [could] no longer make a compelling business case for any of its brands to compete in F1." Red Bull, a large energy drinks company, agreed its purchase of Jaguar Racing on the final day of the sale, 15 November 2004. BBC Sport reported that Ford asked bidders for a symbolic US$1 in return for a commitment to invest US$400 million in the team over three grand prix seasons. The team continued to have access to the Cosworth engine developed for their 2005 chassis, and the operation continued under the new title.

Red Bull Racing was not the start of Red Bull's involvement in motorsport. Setting up a Formula One team of its own meant that Red Bull had to end its long-term partnership with the Sauber Formula One team. The drinks company also runs a young drivers programme, Red Bull Junior Team, whereby Red Bull sponsors promising young drivers. High-profile drivers who have received this backing include Enrique Bernoldi, Christian Klien, Patrick Friesacher, Vitantonio Liuzzi and Scott Speed. Red Bull also sponsors many drivers and teams competing in the GP2 Series, Formula One's "feeder" series.

Red Bull Racing was one of only four teams (the others being Ferrari, Midland F1 and Williams F1) to have signed the Concorde Agreement starting in 2008, guaranteeing its long-term involvement in Formula One. However, more recently further teams have submitted entries securing the future of Formula One.

Red Bull F1 formula one racing car US Grand Prix 2005

Game On!

Thirty East Coast surfers have made the cut and are awaiting the green light from event organizers to compete in the ice cold water of the main event.
Red Bull Ice Break

02/03/2005
Red Bull Art of the Can

America’s first-ever Red Bull Art of the Can Contest made its explosive debut on February 24, to a crowd of hundreds. Out of more than 400 talented artists, representing 44 states and 11 different countries, it was Bostonian John Crowley and his inspired piece “Energy Explosion” that walked away with top honors.
Check out the winners

05/03/2005
Faster DVD Available

Two wheels. 200mph. Every man for himself. MotoGP, the ultimate road racing challenge, is brought to life on this incredible DVD.
Purchase Here

13/02/2005
Red Bull Silo Summit

Collegiate climbers conquered iced silos at Red Bull Silo Summit.
Click here for the full story.

06/12/2004
Australians Become the First Giants of Rio

The dust has settled from the first-ever Red Bull Giants of Rio multi-sport relay competition. The team from "down-under" has triumphed over a field of over 30 countries.
Click here for the full story.

06/12/2004
Red Bull Ice Break DVD Now Available

Catch all of the ice-cold action from last year's Red Bull Ice Break surfing event in Nova Scotia.
Buy now from Surfline

• "Jaguar quits Formula One", BBC Sport, 2004-09-17.

• "Red Bull snaps up Jaguar F1 team", BBC Sport, 2004-11-15. 

• "Newey makes shock Red Bull move", BBC Sport, 2005-11-05.

• Red Bull Racing official website

• Red Bull Racing official Picture website

• Red Bull Junior Team

• Red Bull Driver Search

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This website is Copyright © 1999 & 2007  NJK.  The bird logo & name Solar Navigator and Solar Cola are trademarks. All rights reserved.  All other trademarks are hereby acknowledged. Max Energy Limited is an educational charity.

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